The ASA ordered the cancellation of IGTO’s promotion of a new book on northern Israel, saying the advert, first published in British newspapers in November 2011, did not properly demarcate the 1967 borders on the Golan Heights and the West Bank.
The ASA received more than 350 complaints against the advertisement from pro-Palestinian organisations such as Friends of Al-Aqsa and Jews for Justice in Palestine.
ASA said the advertisement “must not appear again in its current form”, adding that it had informed the Israeli Tourism Minister that the West Bank, the Gaza Strip and the Golan Heights were not part of the State of Israel “as it is recognised by the international community”.
The ASA also determined that the internationally-recognised term “West Bank” was replaced on the map by the name “Judea and Samaria”.
This, said the ASA, showed that the advertisement was misleading.
Pro-Israel and pro-Palestinian campaigners have been staging an advertising war.
In April 2010, the ASA cancelled an advertisement by Israel’s Ministry of Tourism after it included a photo of the Temple Mount and East Jerusalem. According to a report in the Guardian, the ad was cancelled as it was misleading and did not make clear that the areas in the photo were in dispute.
In December 2011, the Palestinian representation in London took down an advertisement published on its website in order to attract tourism to the Palestinian Authority.
The ad included a map of the entirety of Israeli territory in the colours of the Palestinian flag.
A spokesman for the Israeli Tourism Ministry told the Jewish News: “We will be changing the colours in future campaigns to show the difference between Israel and the occupied territories, including the West Bank and Golan Heights.
“We are also minded to have campaigns without maps because of the sensitivities involved.”Learn more »